# Your First Month of Content ### A fill-in planner for Realtors using Claude This is the worksheet version of Guide 2 at loftymasterclass.com/loftyclaude/guide-2. You already built your agent config file in Guide 1. This planner is what you build on top of it: four weeks of content, mapped piece by piece, so every post has a job, an audience, and a next step. Work through it in order. Fill in the blanks before you generate anything. --- ## Before you start Have these two things open: 1. **Your agent config file** — the markdown file you built in Guide 1 2. **Your website URL list** — every page on your site you want Claude linking to If either one is missing, stop here and finish it. A content plan generated from a thin config produces thin content, and you will spend the month rewriting instead of publishing. --- ## Part 1 — Your content pillars Your pillars come out of three sections of your config file: your market, your ideal clients, and your services. Aim for five to eight. Fewer than five and you repeat yourself by week six. More than eight and none of them build any authority. | # | Pillar | Which config section it comes from | Why this pillar earns attention | |---|--------|------------------------------------|---------------------------------| | 1 | | | | | 2 | | | | | 3 | | | | | 4 | | | | | 5 | | | | | 6 | | | | | 7 | | | | | 8 | | | | --- ## Part 2 — Your URL list Every Lofty site ships with a standard set of pages. Claude cannot guess your URLs, so write them out once and keep them here. Note that the listings page is singular: `/listing`, with no s. | Page | Your full URL | What it is for | Which content should link to it | |------|---------------|----------------|---------------------------------| | Home evaluation | /evaluation | | | | Affordability calculator | /affordability-calculator | | | | Contact | /contact | | | | About | /about | | | | Reviews | /reviews | | | | Blog | /blog | | | | Market snapshot | /snapshot | | | | Listings (singular) | /listing | | | **Pages only you have.** City-specific snapshots, community guides, buyer or seller guides, landing pages. Claude has no way to know these exist unless you list them. | Page | Your full URL | What it is for | Which content should link to it | |------|---------------|----------------|---------------------------------| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | --- ## Part 3 — The four-week plan One row per piece. Fill in every column before you ask Claude to write anything. The last two columns are the ones agents skip, and they are the two that make the piece worth publishing. **Type** — blog post, community guide, FAQ, social caption, email, video outline **Who it serves** — name the person from your ideal-client section, not "buyers" **CTA** — the one action you want at the end: book a call, request a valuation, download the guide **Draws from** — which section of your config file this piece is grounded in ### Week 1 | # | Type | Working title | Pillar | Who it serves | CTA | Draws from | Links to | |---|------|---------------|--------|---------------|-----|------------|----------| | 1 | | | | | | | | | 2 | | | | | | | | | 3 | | | | | | | | ### Week 2 | # | Type | Working title | Pillar | Who it serves | CTA | Draws from | Links to | |---|------|---------------|--------|---------------|-----|------------|----------| | 4 | | | | | | | | | 5 | | | | | | | | | 6 | | | | | | | | ### Week 3 | # | Type | Working title | Pillar | Who it serves | CTA | Draws from | Links to | |---|------|---------------|--------|---------------|-----|------------|----------| | 7 | | | | | | | | | 8 | | | | | | | | | 9 | | | | | | | | ### Week 4 | # | Type | Working title | Pillar | Who it serves | CTA | Draws from | Links to | |---|------|---------------|--------|---------------|-----|------------|----------| | 10 | | | | | | | | | 11 | | | | | | | | | 12 | | | | | | | | --- ## Part 4 — Your buyer and seller lists Keep these separate from the calendar. They are your standing well of topics, and when a week goes sideways you pull from here instead of staring at a blank page. **Buyer questions I should answer** 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. **Seller questions I should answer** 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. --- ## Part 5 — The rotation grid This is the piece that keeps week nine from restating week two. Across the top, your categories. Down the side, the topics. Claude fills the cells and rotates them so no combination repeats across the run. | Topic | Category 1 | Category 2 | Category 3 | Category 4 | Category 5 | |-------|-----------|-----------|-----------|-----------|-----------| | Topic 1 | | | | | | | Topic 2 | | | | | | | Topic 3 | | | | | | | Topic 4 | | | | | | | Topic 5 | | | | | | Ask Claude to build this as a spreadsheet you can keep open beside the calendar. --- ## Part 6 — Weeks 5 through 12 The class taught a twelve-week horizon. Weeks one through four are what you build here. Once week four is published, come back and fill the rest from the same pillar list and the same rotation grid. | Week | Theme or pillar focus | Pieces planned | Notes | |------|----------------------|----------------|-------| | 5 | | | | | 6 | | | | | 7 | | | | | 8 | | | | | 9 | | | | | 10 | | | | | 11 | | | | | 12 | | | | --- ## The prompt that fills this in Paste this into your Claude Project once your config file is uploaded. Replace the two bracketed lines with your own details, and leave everything else as it is. ``` Use my agent configuration file as the source of truth for everything below. My website URLs are: [paste your full URL list here, one per line] I publish [3] pieces per week. Work through this in six steps and pause after each one so I can correct you before you continue. STEP 1 — PILLARS Based on my market, my ideal clients, and my services, identify 5 to 8 content pillars I should focus on for my real estate website, blog, and social media. For each pillar, tell me which part of my config file it comes from and why it earns attention in my market. STEP 2 — TWELVE-WEEK PLAN Create a starter content plan covering 12 weeks. For every piece, give me: the type (blog post, community guide, FAQ, social caption, email, video outline), a working title, which pillar it belongs to, which specific ideal client it serves, the single call to action it should end on, which section of my config file it draws from, and which of my URLs it should link to. STEP 3 — BUYER AND SELLER LISTS Create a buyer topics list and a seller topics list as two separate deliverables. These are standing topic wells I can pull from, held apart from the calendar itself. STEP 4 — ROTATION GRID Build me a spreadsheet with a grid: five topics across five categories covering five different FAQs, rotated so that no combination is covered twice across the twelve weeks. This is what stops week nine from restating week two. STEP 5 — LOCAL CONTENT MAP Based on my target market, suggest community guide topics. Include living-in guides, moving-to guides, and what-to-do-when-you-live-here guides. Cover recurring local events and the things each community is known for. Do not invent an event, a statistic, or a local detail. If you are unsure, ask me and I will confirm it. STEP 6 — THE FIRST FOUR WEEKS Take weeks one through four and expand them. For each piece give me the working title, a one-paragraph angle, the three questions the piece must answer, the CTA, and the internal links it should carry. Rules for all six steps: - Ground everything in my config file. Do not invent market statistics, school rankings, neighbourhood claims, or local events. - Follow Fair Housing principles. Flag any phrase that could be read as steering or as tied to a protected class before you include it. - Write in my voice as described in my config file. - Every piece needs one call to action, and only one. ``` --- ## Part 7 — Your master template The first time you take a piece from Claude and paste it into your website editor, you will hit formatting quirks. Fix them once, then tell Claude to remember them: > Save all these challenges and quirks in a master template so we never solve them twice. Write yours here as you find them. | The quirk | The fix | Date found | |-----------|---------|------------| | | | | | | | | | | | | | | | | | | | | --- ## Before anything gets published Read every piece yourself before it reaches a real person. If you would not read it, do not send it. Check each piece for: - [ ] Facts you can verify. No invented statistics, no invented local details. - [ ] Fair Housing. No steering language, no protected-class references. - [ ] Your voice. Would a client who has met you recognise this as yours? - [ ] One clear CTA, and the link behind it works. - [ ] The internal links point at pages that exist. --- From the Lofty Master Class with Katie Van Nes. Full recording and the rest of the guide series: loftymasterclass.com/loftyclaude