LOFTY
MASTER CLASS
At Lofty Master Class, we've been in the trenches too—so we built a free space where real agents share what works, swap systems, and grow their businesses together.
Live This Week
Join live when we’re on, or submit what you want covered next.
Wednesday AMA Topics
Saturday Workshop Topics
Learn Together. Grow Faster.
Join a growing community of agents and teams sharing what works, learning together, and building business through real relationships.
Collaborate with agents from across the U.S. and Canada—each bringing unique experience, insight, and perspective to the conversation.
Join Our Weekly Lofty Live Zoom Calls
Free for all community members
Lofty Master Class - AMA
Weekly Live Session
Live every Wednesday - Ask Me Anything
11am PST
Pacific
1pm CST
Central
2pm EST
Eastern
Lofty Mastery Group - Live Workshop
Weekly Live Session
Live every Saturday - Deep-dive workshops
8:30am PST
Pacific
10:30am CST
Central
11:30am EST
Eastern
Our Offerings
From free community learning to premium done-for-you services
Mastery Group
Live Saturday Workshop
Live Lofty workshops where we deep-dive into CRM strategies, automation, and real member sites. Join 2–3 hour tactical sessions focused on execution, not theory—with every call recorded for on-demand access and real implementation results.
Member Benefit: We can work on your sites, landing pages, lead routing, or Smart Plans live during workshops!
$21.34/month
Full access to all workshop archives & recordings
Third month: the SUCCESS® Identity Upgrade™, a $197 value, included as our gift
1-on-1 Coaching
Personal Strategy Session
Personalized Lofty Coaching to streamline lead routing, imports, and database setup. Learn Smart Plan automation, optimize workflows, and gain the confidence to run your Lofty system like a pro—with expert guidance every step.
Private Archive for Call Recordings
Invite your team, admin, or VA to the private workspace so your support staff has access
Trust Engine Website Build
Complete Package
We turn your Lofty site into a true marketing engine — organized, optimized, and built for growth by the same experts who teach the system. Fully tuned for performance — every page, setting, and integration built by experts who know the platform.
Private Archive for Call Recordings
Invite your team, admin, or VA to the private workspace so your support staff has access
Who We Are?
Who We Are Inside Lofty Master Class
We're agents, operators, and Lofty users who've built real businesses in the same market shifts you're facing today. Lofty Master Class was created to turn experience into collaboration—to share what's proven, simplify what's complex, and grow together. Every session, post, and AMA comes from people who've been there, tested it, and refined it in the field.
Built by Working Agents
Real operators who use Lofty every day. We share field-tested systems—not theory—so you can run a cleaner pipeline, smarter automations, and a business that scales.
Expert-Led Practical
Weekly AMAs and deep dives led by Katie Van Nes and peers. Clear steps, real examples, and the why behind them—so you can apply it the same day.
Community & Referrals
A collaborative network across the U.S. and Canada. Learn together, swap playbooks, and turn genuine relationships into repeat business.
'WHY LOFTY
MASTER CLASS
WORKS'
Why Lofty Master Class Works
Built for Agents Who Learn by Doing
Lofty Master Class combines real-world practice with insights from industry leaders. In addition to weekly AMAs and peer-led sessions, you'll hear from agents, marketers, and innovators who are shaping the future of real estate tech and operations.
It's not a webinar or a sales pitch — it's a working environment where agents learn by applying, not just watching. Every week, members refine real systems inside their Lofty accounts, share what's working, and walk away with repeatable processes they can use immediately. Whether you're automating your follow-ups or optimizing your pipelines, you'll learn from people doing the same work right now.
What You'll Learn (and Apply)
Hands-on systems that top performers use every day
Real CRM Systems
Learn how to structure your Lofty CRM for cleaner pipelines, faster follow-ups, and real automation—all built from real agent workflows.
Website & Lead Conversion
Discover how to turn your IDX site into a lead engine, from conversion-friendly layouts to smart search behavior tracking.
PPC That Converts
We'll show you how top agents structure PPC campaigns that drive quality leads—and when it's time to let professionals run it.
Systems You Can Run
Walk away with repeatable workflows, templates, and automation maps you can implement immediately—no tech team required.
A Network That Has Your Back
Join agents and operators across the U.S. and Canada who collaborate, share wins, and keep each other improving week after week.
Expert-Led Practical Training
Weekly AMAs led by Katie Van Nes and peers. Clear steps, real examples, and the why behind them—so you can apply it the same day.
Who Lofty Master Class is For
Built for the Agents Who Build What's Next
Lofty Master Class is for agents who want to understand—not outsource—their growth. You'll learn the same systems we use behind the scenes: Lofty CRM workflows that simplify follow-ups, IDX and next-gen SEO strategies that drive organic leads, and PPC frameworks that convert. It's built for working agents who want to apply, refine, and scale what really works.
Meet Your Instructor
Katie Van Nes, Lofty Certified Success Partner
Katie Van Nes is a Real Estate COO and Lofty Certified Success Partner who has been in the trenches building systems that work.
With years of hands-on experience optimizing CRM workflows, lead conversion strategies, and automation systems, Katie teaches what she builds—and builds what she teaches.
Her mission is simple: help real estate professionals simplify their tech stack, systemize their follow-up, and scale what's working without burning out.
Book a Call with KatieWhat Members Think About Lofty Master Class
Real results from real estate professionals
Join the Referral Network
Connect with top real estate professionals, access exclusive courses like Sisu, FastCAP, and FastATTRACT, and grow your referral network across North America.
- Collaborate with successful agents nationwide
- Access premium courses and training materials
- Build a trusted referral network that works
Active Members
Growing every day
Love Lofty? Join Our Affiliate Mastermind
If you're passionate about Lofty CRM and want to help other agents succeed while earning affiliate income, our Affiliate Mastermind is for you. Learn proven strategies to promote Lofty, share your success stories, and build a profitable side income stream.
- Earn While You Share - Generate affiliate income by recommending the CRM you already love
- Mastermind Community - Connect with other Lofty advocates sharing strategies and success stories
- Exclusive Training - Access affiliate marketing strategies tailored for real estate professionals
Frequently Asked Questions
Do I need to be a Lofty user to join?
No. While many members use Lofty CRM, you don't have to. The systems we cover—like pipeline management, lead conversion, and automation—apply to any modern CRM. You'll just see Lofty examples in action.
Is Lofty Master Class really free?
Yes, 100% free. This space was built to help agents grow through shared experience. There are no hidden fees or upsells inside the class—just practical training, live sessions, and resources from people who use these systems.
What happens inside a typical session?
Each session focuses on what's most relevant to Lofty users and working agents right now—whether that's new platform updates, trending marketing strategies, or real-world scenarios. We break down what matters, show you how to apply it, and leave room for live Q&A.
Are sessions recorded if I can't attend live?
Yes. Every AMA and training is recorded and available on-demand so you can catch up or revisit topics anytime. For members only.
Can I connect with other agents for referrals or collaboration?
Absolutely. The community side of Lofty Master Class is one of its biggest strengths. Members across the U.S. and Canada exchange playbooks, share resources, and build referral partnerships through genuine collaboration.
Who leads Lofty Master Class?
The weekly sessions are led by Katie Van Nes, Real Estate COO, along with a rotating lineup of guest operators, marketers, and Lofty power users who share real-world systems they've built in their own businesses.
I'm too busy—can someone just set this up for me?
Yes. If you don't have time to build everything yourself, our partner team offers Done-For-You (DFY) services for Lofty setup, IDX optimization, PPC, and automation systems. You'll still learn how everything works inside the Master Class, but when you're ready to scale faster, we can implement it for you the right way.
Join Our Community Today
Join agents from across the U.S. and Canada to learn how we simplify, systemize, and scale what works.
Join For Free