Build Your Realtor Claude Content Project

Section 1

What is a Claude Project?

A Claude Project is a dedicated workspace inside Claude.ai that stays organized around a specific purpose. Instead of starting a new conversation from scratch every time, a Project lets you store a description, a set of instructions, and supporting files so Claude understands your business every time you start a new chat.

For Realtors, this means Claude can know your market, your audience, your tone, and your content goals before you type a single prompt.

Section 2

How to create your project

1. 1

   Go to Claude.ai and sign in. A free or paid account works. Claude Pro is recommended for ongoing content work.

2. 2

   Click Projects in the left sidebar, then New Project. Name it something like: My Real Estate Content Project.

3. 3

   Write a short project description — a one-paragraph overview of who you are, what market you serve, and what tone Claude should follow.

4. 4

   Add your project instructions and upload your config file. The config file is a simple document you create once — it becomes Claude's reference point for everything about your business.

Section 3

Build your agent config file

Your agent config file is a simple document that tells Claude everything it needs to know about your business. Fill out each section below to build yours.

Config file template

# Agent Configuration File

## Agent Identity
- Full Name:
- Brand Name:
- Brokerage:
- Website:
- Primary Market:
- Secondary Markets:
- Active Social Platforms:

## Ideal Clients
- Primary Audience:
- Secondary Audience:
- Common Client Problems:
- Main Questions Clients Ask:

## Services & Specialties
- Core Services:
- Property Types:
- Niche Expertise:
- Unique Selling Points:

## Brand Voice
- Tone:
- Writing Style:
- Words/Phrases to Use:
- Words/Phrases to Avoid:

## Content Priorities
- Main Content Types Needed:
- Top 5 Topics to Focus On:
- Topics to Avoid:

## Calls to Action
- Primary CTA:
- Secondary CTA:
- Lead Magnet or Offer:
- Contact Method Preferred:

## Local Focus
- Neighborhoods/Communities to Highlight:
- Landmarks, Lifestyle Features, Local Themes:
- Local Strengths to Emphasize:

## Proof & Credibility
- Years of Experience:
- Certifications:
- Review/Testimonial Themes:
- Personal Story or Background:

Section 4

Write your project instructions

Project instructions are added directly in your Project settings. They tell Claude what this project is for and how to handle every request. Below is a starter template you can copy and paste directly into your Claude Project.

This project is for helping me create real estate content for my business. Use my agent configuration file as the main source of truth for my market, audience, tone, services, and content priorities.

When creating content:
- Write in a clear, helpful, professional, and human tone
- Prioritize useful content over generic marketing language
- Keep the writing relevant to my local market and ideal clients
- Focus on education, clarity, and building trust
- Avoid sounding robotic, exaggerated, or full of clichés
- Match the tone and style described in my config file
- Tailor content to my target audience and geographic area
- Do not make up facts about neighborhoods, schools, or market conditions — ask me to confirm local details when needed
- Always follow Fair Housing principles — never describe neighborhoods using language tied to protected classes, avoid any steering language, and flag any phrase that could be interpreted as discriminatory before including it
- Ask clarifying questions only when necessary

Section 5

Your starter prompts

Copy any of these prompts into your Claude Project to get started right away.

Section 6

What you walk away with

At the end of this process, you should have:

• Your Claude Project named and ready
• A short, clear project description
• Basic project instructions added to your settings
• Your completed agent config file uploaded
• 10 to 20 content ideas tailored to your market
• A set of starter prompts you can use any time
• A starting list of buyer and seller questions to answer
• A local content map for your geographic area

Section 7

Ready to go further?