Most agents write one neighbourhood page, wait, and quietly give up. The page did not fail because it was badly written. It failed because it was alone.
Community content works as a set. This guide picks up where Guide 3 stopped: you will decide which places you cover, which pages each place needs, and in what order to build them. Then you will write the first place all the way through, with the local facts checked and the Fair Housing language handled before anything publishes.
Section 1
A single page about one neighbourhood is a leaflet. Six pages that cover one place properly, and link to each other, are a reason for someone to trust you with the biggest transaction of their life.
Search engines and AI answers work the same way a neighbour does. They are looking for the person who clearly knows this place, and one page is not evidence. A set is.
That is why this guide starts with a map. You are deciding what the finished thing looks like before you write a word of it, so every page you publish adds to something instead of sitting on its own.
The key idea
This is the publishing half of the Area Authority Method, pillar two. The Method says pick one area and build the proof online. This guide is how you build that proof with Claude.
Section 2
The first instinct is to cover everywhere you are licensed. Resist it. Fourteen thin town pages lose to three deep ones every time.
List where your last twenty transactions happened. Not where you would like to sell. Where you sold.
Circle the two or three places that repeat. That is your farm, whatever your business card says.
Add one place you want next, and be honest that it starts from zero and will take longer.
Stop there. You can always add a fourth place after the first three are finished. Nobody has ever regretted finishing.
Tip: If your transactions are scattered with no pattern, that is worth knowing too. Pick the place you know best as a person, the one where you could name the good coffee and the school run shortcut without looking anything up. Depth is easier to fake in a spreadsheet than on a page.
Section 3
Three shapes cover almost everything a real person searches for, and they map onto three different moments. The fourth is the one that keeps the set current.
Four pages per place, three places, is twelve pages. That is a real quarter of work and a genuinely useful body of content. Build them in that order for the first place, because each one teaches you something about the next.
Section 4
Guide 3 asked you to write out your buyer and seller process before prompting anything, and the guides that came back were better for it. The same move works on geography, and it is the only part of this Claude cannot help with.
Open a document per place and write down what you know. Not researched facts. The things you know because you work there.
Twenty minutes per place. It will look like notes. Upload it anyway.
Everything in that document is something a competitor cannot copy and a language model cannot invent. It is the entire reason your pages will read differently from the ten other agents publishing about the same town.
Section 5
This one runs in four steps and pauses between each, the same rhythm as Guides 2 and 3. Step four is the important one: it makes Claude tell you what it would have to make up.
Use my agent configuration file as the source of truth, plus the local knowledge documents I have uploaded for each place. The places I cover are: [list your two or three places] Work through this in four steps and pause after each one so I can correct you before you continue. STEP 1 — THE MAP For each place, list the pages worth building: a living-in guide, a moving-to guide, a things-to-do guide, and a market page. For each page give me a working title, the reader it is for, the questions it has to answer, and the one call to action it ends on. STEP 2 — THE ORDER Put the whole set in build order, first page to last, and tell me why that order. Assume I can finish one page a week. STEP 3 — WHAT LINKS TO WHAT Show me how these pages should link to each other and to the pages I already have, so the set works as one cluster rather than a pile. STEP 4 — WHAT YOU DO NOT KNOW List every fact you would need in order to write these pages that you cannot get from my documents: every number, date, name, school, commute time, and local claim. I will supply or confirm each one. Do not fill these in yourself. Rules for all four steps: - Use only my config file and my local knowledge documents. Do not invent an event, a statistic, a school rating, a commute time, or a local claim. - Follow Fair Housing principles. Do not describe who lives in a place. Flag any phrase that could read as steering or as tied to a protected class. - Write in my voice as described in my config file.
A fill-in map for every place you cover. One row per page, with the reader it serves, the questions it answers, the facts you still need to confirm, and where it stands. The prompts from this page travel inside it, and there is a place to write down what you know about each place before you prompt anything.
Fill it in yourself, or upload it to your Claude Project and have Claude fill it in with you
Section 6
Take the first place and finish all four pages before you start the second. One finished place teaches you the pattern, gives you something to link to, and proves the format before you repeat it eleven more times.
Draft section by section, the way Guide 3 taught, and keep the brackets. Where Claude needs a fact you have not confirmed, it leaves [CONFIRM: ...] and you fill it in. A page with three honest brackets in your drafts folder is closer to publishable than a smooth page with three invented facts in it.
Draft the [living-in] guide for [place] from our approved map. Work section by section and stop after each section so I can correct you. Use only my local knowledge document and the facts I have confirmed. Where you need a detail I have not given you, write [CONFIRM: what you need] and keep going. Do not estimate, and do not fill a gap with something that sounds right. Write it for one person: someone deciding whether this is where they want to live. Practical over promotional. If a trade-off is real, name it.
Section 7
Community pages are where a language model invents most, because the internet is thin on the details that matter and confident about the ones that do not.
The things it will get wrong, in order: school catchments and ratings, commute times, event dates, what a business is called now, whether something is still open, and population or price numbers that were true three years ago.
Go through this page and list every fact a local could correct: every school, catchment, commute time, event, business name, opening or closing, price, and population figure. For each one tell me where it came from, and mark anything you cannot trace to my documents. Do not fix anything. Give me the list.
Then check them yourself, from the source. Not from a search summary. The school district's own page, the transit authority's own timetable, the business's own hours.
Why this one matters more here
One wrong school catchment on a community page is the single fastest way to lose the trust of the exact person you wrote it for. They live there. They will know.
Section 8
This is where the legal risk in the whole series concentrates, and it is worth slowing down for.
The rule is simple to state: describe the place, never the people. Housing stock, streets, parks, schools, commutes, prices, what is being built. All fine. Who lives there, who a place “suits”, or what kind of family belongs somewhere, is where steering starts.
The trap is that the phrases that get agents in trouble sound friendly. They are the phrases everyone uses.
| Instead of | Write |
|---|---|
| “great family neighbourhood” | the park, the school catchment, the lot sizes, the sidewalks |
| “safe area” | point to the police service’s own published data and let the reader read it |
| “up and coming” | what is being built, what opened, and when |
| “good schools” | name the catchment and link the official rating page |
| “quiet, established area” | the housing era, the street layout, the lot sizes |
| “perfect for young professionals” | the commute times, the transit, the price range |
| “welcoming community” | the events, the community groups, the facts of what happens here |
Claude will produce these phrases unless you tell it not to, because they are everywhere in its training data. Put the instruction in your project so you are not fighting it on every page. And read every community page yourself before it publishes. You are the responsible party, whatever produced the draft.
Review this page against Fair Housing principles. Flag every phrase that describes who lives in this area, who it would suit, or what kind of person or family belongs here. Flag anything that could be read as steering toward or away from a protected class, including the friendly-sounding phrases: family neighbourhood, safe, up and coming, good schools, perfect for. For each flag, show me the phrase and a factual replacement that describes the place instead of the people. Do not rewrite the page. Give me the list.
Section 9
Community pages are site pages with permanent addresses, the same as your buyer and seller guides.
Pick one URL pattern and keep it for every place, so the set reads as a system. Something like /living-in-oakridge and /moving-to-oakridge works, and so does grouping by place. What matters is that you choose once and stay with it, because changing the pattern later means redirects.
Then link the cluster. Each page for a place links to the other pages for that place. Every place page links back to your buyer or seller guide. And the moment a page goes live it goes into the URL file from Guide 2, so everything you write afterwards can point at it.
Tip: Add the community pages to your Lofty navigation once the first place is finished. A menu item pointing at one page reads as a start. Four reads as a section.
Section 10
These are the working prompts from this guide in one place. Copy any of them straight into your Claude Project.
"For each place I cover, list the pages worth building, with a working title, the reader, the questions it answers, and one call to action."
"Put the whole set in build order and tell me why that order, assuming I can finish one page a week."
"Show me how these pages should link to each other and to the pages I already have, so the set works as one cluster."
"List every fact you would need that you cannot get from my documents. I will confirm each one. Do not fill them in yourself."
"Draft the living-in guide for this place, section by section, using only confirmed facts. Bracket anything you need from me."
"List every fact a local could correct, tell me where each came from, and mark what you cannot trace."
"Flag every phrase describing who lives here or who the area suits, and give me a factual replacement for each."
Section 11
Read each community page out loud, and read it as though the person beside you has lived there for fifteen years. That is the reader who decides whether you know this place.
Section 12
At the end of this process, you will have:
Section 13
You are here: work through Guides 0 to 4
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Publishing one page about one neighbourhood is a coin toss. Publishing four pages about a place you work in every week, checked and linked and written like a local, is how the area starts answering with your name. Next Wednesday we turn the whole thing into a repeatable weekly routine.
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